SEO vs. Article Content: Which Is More Important?
July 2nd, 2011
The short answer to this question is both. But arguments can be made for either case. Without the proper search engine optimization your article will likely not be noticed by the search engines. If your content is poor, readers will likely not return to your site. Having a happy medium is key.
In order to having your site not only rank, but rank well with the search engines, you will need to use keywords. These words, repeated within an article several times, will help your article to be indexed. The problem with keywords is that when people find out this information, they tend to over use keywords, or keyword stuff, assuming that more is better.
Keyword stuffing greatly hurts the quality of your content. It makes the article hard to read, as it does not flow well, and often times, it causes an article to not make sense. You should always strive for an easy to read article that is of some value to the reader.
Meeting in the middle with your SEO keywords and article content is where you want to be. This can be accomplished fairly easily if you know what to do. There are keyword tools online that can help you determine if your keyword use is in an acceptable range. Do not hesitate to use these, as well as other tools, to ensure you are publishing the best articles possible.
Entry Filed under: Uncategorized